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With more streaming service rivals on the marketplace like Netflix, Stan, Amazon Prime, and many others it’s naturally got many people wondering if Foxtel is going to survive. After all, with so much competition Australian consumers have more choice than ever before when it comes to choosing Pay TV. So where does that leave good old Foxtel? To answer this, we’ve put together this comprehensive guide that looks into Foxtel into more detail and shows you where it stands when it comes to the competition. So, we highly recommend that you read it before you take out a Foxtel subscription or renew your existing subscription if you’re already a Foxtel customer.
Foxtel is an Australian subscription-based pay television service. It offers subscribers a premium content service that is a mix of movies, television shows, sports, news, and entertainment. You can receive Foxtel across both metropolitan and regional areas of Australia over broadband and broadcast via satellite distribution systems. In many instances satellite or installation isn’t required as Foxtel offers self-install kits.
Formed in April 2018, ‘Foxtel’ is a blend of News Corporation’s ‘Fox’ Broadcasting and ‘Tel’ from Telstra. Telstra’s shares in Foxtel took a major hit with COVID-19 losing around $450 million so we are talking big money. But Telstra can take comfort that Foxtel is still in the game and favoured by millions of households across Australia who have a subscription to the service.
Foxtel changed the Australian landscape forever in the 1990s. Despite the competition from rivals like Netflix and Stan in recent times it still continues to be popular with millions of households across Australia. It has been the go-to place for the popular Game of Thrones and The Walking Dead series as well as for HBO shows like Boardwalk Empire.
It’s important for consumers to realise that Foxtel is Australia’s most innovative, dynamic and only premium content provider at least currently in 2021. This means that when you have a subscription with them, you are getting high quality content and often hard to get content like live sport from America and Europe. It should be mentioned too that with Foxtel you can access some home-grown Aussie television like Selling Houses Australia, which aren’t available on platforms like Netflix and Amazon Prime. Foxtel also offers Australia’s only dedicated, live, 4K broadcast channel.
Along with this you get to see newly released movies that have just been taken off the cinemas. Foxtel has first priority with HBO and Warner Brothers for this deal. In recent times, they offer customers Premium Channel Packs which are essentially packages of TV shows, movies and sports. They are highly popular as they can be mixed and matched to suit your lifestyle and budget.
Foxtel Now is a subscription streaming service delivering great entertainment including TV shows, movies, news and live sport. Members are only charged for the packs they select and can cancel anytime. Read on for more information about how Foxtel Now works, the difference from cable and satellite Foxtel, other streaming services, costs, compatible devices, and more details.
Foxtel’s set-top-box experience works with a satellite or cable connection. Foxtel Now is a streaming service that requires an Internet connection to give you access to Foxtel’s content. You can also stream on demand and live TV in HD. Foxtel claims the shift to satellite will provide a better and more reliable service to subscription TV viewers. Satellite is less prone to outages than the HFC cable and also delivers great quality HD signals. Foxtel is now able to offer the best of both worlds.
Keep in mind that Foxtel has bought out some of its competition in Australia like Ausstar. When it comes to the bigger competition like Netflix and Stan they wont be as easy to buy out but Foxtel is smart and currently offers package deals that include Netflix. These are a hit with many of its customers who get the best of both worlds.
Being the only premium pay TV service in Australia, Foxtel has the prices to show it. But many households don’t mind paying extra if it means they are getting quality and exclusive content. This is what continues to drive a lot of customer loyalty. Loyal subscribers understand and appreciate what’s on offer so to them Foxtel is thriving and definitely a market leader in Pay TV despite the competition being cheaper. The reality is that people are more than happy to pay a premium price when they know they are getting a premium service that offers exclusive content.
But to stay in the game and to be competitive, Foxtel offers a great range of subscriptions and deals to suit a variety of budgets and preferences. It’s a bit like what you get with your energy and internet deals these days. Something to suit everyone! You’re spoiled for choice when it comes to choosing the cheaper deals for you and your family for both your Pay TV and utility deals. Cheap Bills is your go to place for the best deals in energy, internet and streaming plans in Australia. To give you an idea of some of Foxtel’s pricing, we’ve put together a list of some current great Foxtel packages:
Foxtel takes out the undisputed title of being the king of sports coverage with 12 dedicated sports channels offering LIVE and exclusive sports coverage. All in HD too so you get higher quality viewing. This means sports lovers and aficionados can watch every round of the AFL, NRL, Super Rugby, A-League, Tennis, Supercars and Formula One. In recent times, they have added European football (UEFA Champions League, Serie A, Bundesliga, and La Liga) as well as American sports including the NBA and even international rugby and cricket all LIVE. There are no commercial breaks to interrupt the live action either.
Most recently, Foxtel launched 24-hour channels for many of its sports including cricket and rugby so you can just imagine die- hard sports fans lining up to take out a subscription.
It’s Foxtel’s coverage of sports that give it a huge competitive advantage over its rivals that don’t have such exclusive content like Netflix, Stan, Amazon Prime and pretty much all of the other streaming services. During COVID-19, Foxtel’s sports coverage took a major hit with sports world-wide coming to a stop. But Foxtel pivoted and offered other services to keep customers happy and engaged. Now with sports slowing coming back onto the field and onto our televisions, Foxtel will be no doubt be doing what they can to offer customers a great experience. To find out more about their wide range of sports deals and packages on offer, contact our expert comparison team.
To make it nice and easy you can sign up to Foxtel directly through Cheap Deals by calling us on 1300 786 045. Our team will help you find the best deal for you and your family and take care of the sign up and any additional installation and extra bits required. You can now watch Foxtel on pretty much all devices including your Smart TV, computer, iPhone, Xbox One or PS3, PS4 and PS5. Android TV, Google, and Apple can all support the Foxtel app. Keep in mind we will post updates too on our website to inform consumers about technology changes and upgrades that affect Foxtel viewing. That way you can be in the know and be prepared to pivot and even upgrade to another deal if needed.
New data from Roy Morgan reveals that Australians consumed subscription TV services at increasingly higher rates than usual during the early part of 2020. It’s not surprising given that more people were at home due to COVID-19 and the nation-wide lockdown from late March till late May. Victorians went through a second lockdown soon after so naturally it kept more people home. It should be mentioned too that even the summer bushfires of 2020 and the smoke kept people indoors. Television since the early days of its invention has always been a great source comfort to people along with being a source of news. Despite online news, millions of people still get their news from television. So, when it comes to COVID-19 and subscription TV services, what does some of the Roy Morgan data reveal?
To stay popular and in the game, Foxtel have worked hard at coming up with a range of amazing incentives and perks for both its existing customers and new customers. So, it’s going to be really hard for them to be taken over by the competition with these great incentives and perks. Let’s take a look at some of these here for you:
Pretty good, huh?
It will just keep getting better as Foxtel is in no way going anywhere. Its going to stay for a while even if sceptics predict that it’s doomed because of Netflix and other streaming services. As we have shown here and will continue to show in the rest of this article this is far from the case. Australians, at least a good proportion of them, want Foxtel!
As one of the premium partners of Foxtel, Cheap Bills currently offers customers free installation and setup with the following Foxtel deals:
It’s important to know that Foxtel is an Australian company. This means you are helping to support local jobs and industry when you take out a Foxtel subscription In a time when so many jobs are going offshore, and companies have foreign ownership its great to be supporting some local industry. In no way are we saying you shouldn’t support companies based offshore. We are just wanting to make you aware of companies that are Australian.
The Foxtel Television Centre at North Ryde in Sydney is the headquarters of their national subscription television operations and contains Foxtel’s television studios, broadcast operations and cable and satellite transmission facilities. Foxtel also has two customer solutions centres based at Moonee Ponds in Melbourne, and Robina on the Gold Coast.
Hopefully by now you can tell that Foxtel isn’t going down in popularity in fact it’s the opposite—it’s thriving in Australia with so many households taking out Foxtel subscriptions. These consumers like yourself perhaps want premium content and Foxtel being the only premium content provider in Australia gives it to them. So naturally it has a competitive advantage and generates a loyal following amongst its customers.
In addition, with sports slowing coming back on to our screens post-COVID, Foxtel will no doubt strike up even better sports deal than what is currently on offer. It will live up to its title of being the King of Sports. In fact, we believe it will become the Emperor of sports as it has exclusive partnerships with sports bodies both here and overseas. Its rivals do not have such exclusive partnerships. It will be incredibly hard for them to get such partnerships as Foxtel has legally covered itself with having exclusive rights to these partnerships.
The TV giant is clearly preparing to get bigger and bigger and is planning for the future. Currently its content is fantastic and so its prices reflect this. They are more on the pricey side, but you get what you pay for right?
But no doubt as technology changes and new rivals enter the market, Foxtel will adapt and pivot to stay in the game and be competitive. One needs to differentiate itself to stay relevant and alive in an overly saturated and competitive market. The pay TV industry will continue to evolve, and we are excited about it and the part that Foxtel will play in it.
Looking for more information on Pay TV and streaming services? Want to find a great deal suited to your situation? Need help choosing a plan and installing your new service? Get in touch with the friendly comparison experts now by calling us on 1300 786 045. Our Australian staff are readily available from 9am-9pm, Monday to Friday.